Full page magazine advert, viewed on an iPad | Full page magazine advert, viewed on an iPad |
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Full page magazine advert | Editing digital advertising campaign for bus stop |
Digital still from advertising campaign for bus stop | Digital lifestyle campaign, viewed on a smartphone |
Full page lifestyle magazine advert | Bus stop lifestyle advertisement |
Detailed footwear information guide, viewed on a smartphone | Detailed footwear information guide, viewed on a smartphone |
Printed shoe card insert | Printed shoe card insert |
Printed shoe card insert | Section of display panel for exhibition space |
Section of display panel for exhibition space | Section of display panel for exhibition space |
Merrell exhibition space in Germany | Section of display panel for exhibition space |
Section of display panel for exhibition space | Merrell exhibition space in Germany |
Hanging shop window display board | Shop window display |
Shop window display | Feel Your Outside artwork, viewed on an iPad |
Store table top cube design | Shoe display backing card |
Internal motivational company poster | Store table top card |
Store table top cards | Store table top cards |
Facebook banner competition artwork | Full page magazine advert |
Full page magazine advert | Full page magazine advert |
MERRELL
Merrell is an American footwear company founded by Clark Matis, Randy Merrell, and John Schweizer in 1981 as a maker of high-performance hiking boots. Since 1997 the company has been a wholly owned subsidiary of shoe industry giant Wolverine World Wide. The company recorded total sales of footwear and clothing of nearly $500 million in 2010.
The Merrell head office based in London, first contacted me in 2013. They required help in re-branding a US campaign to a UK market. This first involved numerous meetings in London for which I shared my creative views and opinions on where we should take the campaign. I had to use existing imagery and copy as well as following a very strict corporate identity. In the end I produced such work as; shoe background shelf wraps, shoe card inserts, store table top cards and various other store props such as a cubes and banners.
To date, I have worked on many more projects and produced a wide range of material including;
• Producing artwork for large display panels for an outdoor Expo in Germany.
• Full page magazine adverts for publications such as Grazia.
• Billboard and bus stop posters (digital and print) for the outdoor retailers Blacks and Cotswold in Edinburgh and Glasgow.
• Shop window display concepts for global markets.
• Website banners and adverts with flash media content.
• Digital signage used in public places such as train stations and airports.
• Video editing and sound recording for internal training videos.