Streamline Taxis

Working with Streamline Taxis, one of Brighton’s most established taxi firms, I was commissioned to develop a cohesive set of brand materials that could be applied consistently across print, advertising, and vehicles.

The project began with a refinement of the existing logo, retaining the recognisable character of the brand while improving clarity, balance and legibility across different formats. From there, the updated identity was rolled out across a wide range of touchpoints, including vehicle door graphics, receipts, letterheads, compliment slips and internal stationery, ensuring a unified look and feel throughout the business.

In addition to the core brand materials, I designed the back-page advert for Fringe Magazine, balancing bold visibility with clear messaging to reflect Streamline’s long-standing presence within the local community. Particular care was taken to ensure the designs worked effectively in real-world conditions, from readability on moving vehicles to print reproduction across different stock and sizes.

The result is a confident, consistent visual identity that respects Streamline Taxis’ heritage while presenting the brand in a more contemporary, professional way, helping it remain instantly recognisable across Brighton and Hove.